generationOn, the youth service division of Points of Light, and Hasbro, Inc. (NASDAQ: HAS) today launched a new campaign that encourages kids and teens to create, share and act upon their own Rules of Kindness. The campaign is designed to build a culture of caring and empathy among today’s youth.
Through October 17, teens, teachers, parents, and youth leaders can visit generationOn.org/rulesofkindness to sign up, submit their Rules of Kindness, and see how others are putting their Rules into action. The website features tools and resources for parents and teachers designed to help develop compassionate young changemakers who then put kindness into action through service. The site also includes a list of service project ideas, a toolkit developed in partnership with Ashoka, and an activity created in partnership with pediatric psychologist Dr. Lynne Kenney to support youth in developing empathy.
As a founding partner of generationOn, Hasbro recognizes the importance of developing empathy and compassion in kids and believes service helps make those skills tangible. Hasbro’s support of the Rules of Kindness campaign is part of its larger philanthropic focus on developing empathy and kindness.
To learn more about the Rules of Kindness Campaign, please visit generationOn.org/rulesofkindness. You can also follow both generationOn (@generationOn) and Hasbro (@Hasbro) on Twitter and search #RulesofKindness to join the conversation online.
About generationOn
generationOn, the youth service division of Points of Light, is dedicated to providing programs and resources that support the development of caring, compassionate and capable kids and teens through service, empowering them to become changemakers in their communities and the world. To learn more, visit www.generationon.org.
About Points of Light
Points of Light - the largest organization in the world dedicated to volunteer service - mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to pointsoflight.org.
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